Improving Your Sales Success
Prospects will object to your proposal if you have not adequately handled the diagnosis and capabilities part of the interview. They may also object even when you handled the interview perfectly.
Prospects will object to your proposal if you have not adequately handled the diagnosis and capabilities part of the interview. They may also object even when you handled the interview perfectly.
The problems that accountants solve are quite complex. The solutions you offer address some problems (or some parts of a large problem) better than others. No…
Continuing with our in depth look at improving sales skills we now take a look at the importance of benefits in the negotiation process with your prospects.
The final article in our series on how to improve your questioning technique.
Continuing with our in depth review of how to improve your questioning and interview technique. In this article we will explore IMPLIED NEEDS AND EXPLICIT NEEDS.
Problem questions explore difficulties and dissatisfactions in areas where the seller can help. Use them as soon as you have sufficient information about the prospect’s situation to indicate a probable area where your expertise can help.
The key to increasing the likelihood of a prospect agreeing to become a client is more than personality and friendliness – as important as those are.…
I have always told it this way - the difference between a good accountant and a great accountant is that a great accountant asks better questions…