3 Great Marketing Ideas for Tax Season
You may not think tax season is the best time for marketing, but it is! Tax season is the perfect time to identify cross-selling opportunities, strengthen…
How to present your new client sales solution
The problems that accountants solve are quite complex. The solutions you offer address some problems (or some parts of a large problem) better than others. No…
Make Peace with Your Practice Development
Two partners have differing views of marketing. One realizes the importance of marketing for firm growth. The other prefers to avoid marketing at all costs and…
7 Marketing Lessons Learned from the Game of Golf
It was 2016 when Danny Willett won the Masters, the first Englishman to do so in 20 years. In that same tournament, Jordan Spieth held the…
Improving Your Sales Technique With Better Questions
The key to increasing the likelihood of a prospect agreeing to become a client is more than personality and friendliness – as important as those are.…
Winning clients – Power questions to pepper into your sales meetings
I have always told it this way - the difference between a good accountant and a great accountant is that a great accountant asks better questions…
11 Ways to Waste Your Accounting Firm Marketing Budget
Here are 11 ways you can waste your accounting firm marketing budget and how to fix it.
The Sales Meeting: Questions to Ask Decision Makers or Decision Influencers
You might have come across the four Ps of marketing. Here are my four Ps of selling.