Building relationships with clients can be done using the same behaviors that we use when building friendships and courting our spouse or significant other. Consider these 12 tips to build better client relationships.
You may not think tax season is the best time for marketing, but it is! Tax season is the perfect time to identify cross-selling opportunities, strengthen…
During our conversation, a consulting colleague said, “Managing partners with a marketing orientation are less likely to hold partners accountable.” I was intrigued since I hadn’t…
Two partners have differing views of marketing. One realizes the importance of marketing for firm growth. The other prefers to avoid marketing at all costs and…
It was 2016 when Danny Willett won the Masters, the first Englishman to do so in 20 years. In that same tournament, Jordan Spieth held the…
Let me tell you a tale of two accounting firms. Located in a capital city both firms were comparable in size 20 years ago. Today, one…
Here are 11 ways you can waste your accounting firm marketing budget and how to fix it.
After 26 years of service my husband retired from the U.S. Navy on June 30, 2014. On July 10, we set out on our cross-country adventure…