10 Essential Components of Your 2023 Business Plan – Part 3
Here I continue with the series of articles looking at the 10 essential components of your 2023 Business Plan.
How to present your new client sales solution
The problems that accountants solve are quite complex. The solutions you offer address some problems (or some parts of a large problem) better than others. No…
Make Peace with Your Practice Development
Two partners have differing views of marketing. One realizes the importance of marketing for firm growth. The other prefers to avoid marketing at all costs and…
Increase Your Results in Winning New Clients by Stating Benefits
Continuing with our in depth look at improving sales skills we now take a look at the importance of benefits in the negotiation process with your prospects.
Do You Have an Up To Date Business Plan? – Part 2
If you have not read part 1 in this series here is a link to the first article. In the previous blog - in my first…
How to improve your questioning technique – Final Part
The final article in our series on how to improve your questioning technique.
7 Marketing Lessons Learned from the Game of Golf
It was 2016 when Danny Willett won the Masters, the first Englishman to do so in 20 years. In that same tournament, Jordan Spieth held the…
Improve Your Questioning and Interview Technique
Continuing with our in depth review of how to improve your questioning and interview technique. In this article we will explore IMPLIED NEEDS AND EXPLICIT NEEDS.
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